"You See Me"
Mi Vedi (“you see me” in Italian) is a New York City-born jewelry brand inspired by Italian elegance and NYC boldness.
Designed for the ambitious, Mi Vedi was founded on the belief that jewelry is a woman’s daily armor and instant confidence boost – something she can rely on to feel powerful, seen, and effortlessly put together, even on her busiest days.
Our elegantly bold pieces move with her through every moment – from boardroom meetings to spontaneous dinners with friends – elevating her look and reflecting her strength, resilience, and individuality.
Mi Vedi is for the hustler balancing career, passion, and personal growth.
Let the jewelry be your armor. Let it make you seen. Let it remind you of who you are becoming.
The Founder
For founder Eri Tomikawa, jewelry has always been a source of confidence and self-elevation.
Raised in Tokyo, her love for jewelry began with sticker earrings and a pair of light-blue, heart-shaped clip-ons adorned with tiny gemstones – her first treasured piece, gifted by her grandmother, her fashion icon. Her mother and grandmother often spoke of an “Italian Madame” – a woman of timeless elegance and quiet confidence, whose style was defined by small but powerful accents like jewelry. Their influence shaped Eri’s belief in how transformative the right piece can be.
When Catholic school uniforms left little room for individuality, jewelry became her outlet for self-expression. Later, in college in the US, bold hoops became her armor as she stepped into her own voice.
Entering the corporate world in Tokyo and later New York, Eri struggled to find jewelry that reflected both her professionalism and the confidence of the Italian Madame she envisioned – pieces that were accessible, high-quality, and enduring.
So, she built what she couldn’t find: elegantly bold jewelry for the woman too busy building her dream to spend time curating outfits.
Jewelry that makes her feel seen – because when she feels seen, she shines differently.