Who is Mi Vedi made for?

Mi Vedi is for the woman who knows her worth and wears it boldly. She's ambitious, self-assured, and always in motion – navigating high-pressure meetings, spontaneous dinner plans, and quiet moments of reflection with equal grace. Jewelry isn’t just something she wears – it’s how she shows up.

Inspired by the quiet power of luxury and designed for the driven woman who craves both elegance and edge, Mi Vedi exists to elevate the everyday. Our pieces are thoughtfully crafted to strike a balance – timeless yet modern, refined yet bold – so you can move through your day with effortless confidence.

We believe in jewelry that reflects who you are and reminds you of who you’re becoming. Because when you feel seen, you shine differently.

Our Founder

For founder Eri Tomikawa, jewelry has always been a form of self-expression – a mirror of identity, ambition, and quiet strength.

Raised in Japan, Eri’s journey with jewelry began with sticker earrings and a pair of blue, heart-shaped clay clip-ons adorned with tiny gemstones – her first treasured piece, gifted by her grandmother. Her mother and grandmother’s timeless sense of style and effortless way with jewelry left a lasting impression, shaping her understanding of how powerful the right piece can be.

In high school, when uniforms dulled the space for self-expression, Eri turned to subtle accessories to reclaim her individuality. Later, in college in the US, bold hoops became her armor – worn proudly as she danced, led, and stepped into her own voice.

But as she entered the corporate world in Tokyo and then New York, Eri realized something was missing. The jewelry that made her feel most like herself – bold, elegant, powerful – was either inaccessible or lacking in quality. The pieces she loved weren’t made for everyday wear, and the ones she could afford didn’t reflect her ambition.

So, she built what she couldn’t find.

Mi Vedi is the culmination of Eri’s personal journey – a brand born from heritage, hustle, and heart. Every piece is a tribute to the women who raised her, the woman she’s become, and the women she designs for: those who don’t wait for permission to take up space. Women who want to feel seen – and see themselves – in the jewelry they wear every day.